The Course
The full system, in six pillars
Everything I used to turn a struggling trade business into SmartChoice Dental and beyond — sales, marketing, recruiting, customer service, tax efficiency, and AI.
What's covered
Sales
Quoting, closing, and pricing with confidence instead of guessing.
Marketing
Getting consistent work in without racing to the bottom on price.
Recruiting
Bringing on the right people so you're not the only one who can do the job.
Customer Service
Systems that turn jobs into repeat business and referrals.
Tax Efficiency
Practical, legal ways to keep more of what you earn.
AI
Using AI tools for admin, quoting, and marketing without hiring a full office team.
Who It's For
Self-employed tradespeople who are ready to stop just surviving
If you're good on the tools but the business side is a mess — pricing on a guess, no system for getting work in, tax season is a scramble — this is built for exactly that stage.
What Tradespeople Say
Course testimonials
Placeholder testimonials — replace with real course-specific feedback before launch.
"The pricing module alone changed how I quote every job."
— Placeholder, Plumber
"First course I've actually finished, because it's someone who's actually done it."
— Placeholder, Electrician
FAQs
How much does it cost?
Apply below and we'll talk you through pricing and whether it's the right fit.
How long does it take?
Self-paced, but most people work through the six pillars over a few months alongside running their business day to day.
Is this only for certain trades?
No — the system applies to any self-employed tradesperson, whatever the trade.