How It Works
Six pillars. One system.
Everything I learned turning a trade into a real business, broken down into the parts that actually matter — no fluff modules, no theory you can't use on Monday morning.
Sales
How to quote with confidence, close more of the jobs you want, and stop losing work to whoever's cheapest.
Marketing
Getting the phone to ring without begging for referrals or racing to the bottom on price.
Recruiting
How to bring on the right people so the business doesn't collapse the moment you take a week off.
Customer Service
The systems that turn one-off jobs into repeat customers and referrals, without you chasing every review by hand.
Tax Efficiency
Keeping more of what you earn — the practical, legal side of structuring a trade business properly.
AI
Using AI tools to handle admin, quoting, and marketing so you're not doing every job yourself at 9pm.
Where This Lives
Free guide, course, mastermind, or 1:1 — same pillars, different depth
These six pillars run through everything Trade to Tycoon offers. The free guide gives you a taste. The course teaches the full system. The mastermind keeps you accountable to actually doing it. 1:1 mentoring is me on the details with you directly.